--- title: The Percy Pulse Newsletter - February 2024 Issue is Here👇 --- February 2024 newsletter with tips and Percy news for all of our clients. [View as a web page](https://marketing.percy.ai/contact.firstname-the-percy-pulse-newsletter-may-issue-is-here%F0%9F%91%87?ecid=&utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) ![The Percy Pulse](https://marketing.percy.ai/hubfs/7947154/percy-pulse-900.jpg) February 2024, Issue #2 ## Quarterly pulse on all things Percy. ## Events At A Glance [| ![LRE Limitless](https://marketing.percy.ai/hs-fs/hubfs/LRE%20Limitless.png?upscale=true&width=390&height=202&upscale=true&name=LRE%20Limitless.png) | LeadingRE LIMITLESS 2024 Annual Conference Las Vegas, NV February 26-29, 2024 See More | | --- | --- |](https://conference.leadingre.com/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) [| ![BHHS HERO](https://marketing.percy.ai/hs-fs/hubfs/BHHS%20HERO.png?upscale=true&width=400&height=132&upscale=true&name=BHHS%20HERO.png) | BHHS HERO: 2024 Sales Convention New Orleans, LA March 10-12, 2024 See More | | --- | --- |](https://www.bhhsevents.com/agenda/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) [| ![ICE 24](https://marketing.percy.ai/hs-fs/hubfs/ICE%2024.png?upscale=true&width=234&height=206&upscale=true&name=ICE%2024.png) | ICE Experience 2024 Las Vegas, NV March 18-20, 2024 See More | | --- | --- |](https://experience.ice.com/agenda?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) [| ![Percy NWVW 2024 020524](https://marketing.percy.ai/hs-fs/hubfs/Percy%20NWVW%202024%20020524.png?upscale=true&width=450&height=450&upscale=true&name=Percy%20NWVW%202024%20020524.png) | Percy 2024 National Home Valuation Week April 1-5, 2024 See More | | --- | --- |](https://percy.ai/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) [| ![HannaCon](https://marketing.percy.ai/hs-fs/hubfs/HannaCon.png?upscale=true&width=390&height=210&upscale=true&name=HannaCon.png) | HANNACON 2024 Orlando, FL April 16-17, 2024 See More | | --- | --- |](https://www.hannacon.com/agenda/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) ## Recent Awards | ![charles-williams](https://marketing.percy.ai/hs-fs/hubfs/charles-williams.png?upscale=true&width=400&height=400&upscale=true&name=charles-williams.png) Percy CEO Charles Williams was named a 2023 HousingWire Vanguards Award winner, recognized for his leadership at Percy, and contributions to mortgage and real estate. [LEARN MORE](https://percy.ai/percy-ceo-charles-williams-wins-2023-housingwire-vanguard-award/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | ![2024 Tech 100](https://marketing.percy.ai/hs-fs/hubfs/2024%20Tech%20100.png?upscale=true&width=444&height=146&upscale=true&name=2024%20Tech%20100.png) Percy honored as a 2024 HousingWire Tech100 company for innovation in real estate and mortgage technology. [LEARN MORE](https://percy.ai/percy-wins-2024-housingwire-tech100-award/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | | --- | --- | ## News Coverage | ![business](https://marketing.percy.ai/hs-fs/hubfs/business.png?upscale=true&width=300&height=300&upscale=true&name=business.png) [Wholesale mortgage le11nder UWM is offering discounted rates on FHA and VA refinances through January](https://www.businessinsider.com/personal-finance/uwm-discounted-rates-fha-va-streamline-mortgage-refinance-2023-12?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | ![foxbusomess](https://marketing.percy.ai/hs-fs/hubfs/foxbusomess.png?upscale=true&width=300&height=300&upscale=true&name=foxbusomess.png) [Flat October inflation leaves consumer prices unchanged: Turkey Prices Drop in Time for Thanksgiving](https://www.foxbusiness.com/personal-finance/flat-inflation-report-october-federal-reserve?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | | --- | --- | | ![foxbusiness](https://marketing.percy.ai/hs-fs/hubfs/foxbusomess.png?upscale=true&width=300&height=300&upscale=true&name=foxbusomess.png) [Mortgage loan limit rises above $1.1M as home prices surge: Homebuyers are struggling with growing down payments](https://www.foxbusiness.com/personal-finance/fannie-mae-freddie-mac-conforming-loan-limits-2024?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | ![retechnology](https://marketing.percy.ai/hs-fs/hubfs/retechnology.png?upscale=true&width=300&height=300&upscale=true&name=retechnology.png) [4 Tips to Ensure You Never Lose Another Client](https://retechnology.com/article-lists/30912-4-tips-to-ensure-you-never-lose-another-client?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | | ![foxbusiness](https://marketing.percy.ai/hs-fs/hubfs/foxbusomess.png?upscale=true&width=300&height=300&upscale=true&name=foxbusomess.png) [30-year mortgage rate stabilizes in 6.6% range, draws buyers back: Freddie Mac](https://www.foxbusiness.com/personal-finance/mortgage-rates-stabilize-freddie-mac?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | ![foxbusiness](https://marketing.percy.ai/hs-fs/hubfs/foxbusomess.png?upscale=true&width=300&height=300&upscale=true&name=foxbusomess.png) [Mortgage rates stagnate, hobbling affordability as spring buying season looms: Freddie Mac](https://www.foxbusiness.com/personal-finance/freddie-mac-mortgage-rates-stagnate?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | | ## From the Desk Of Charles Williams, CEO | ![Charles Williams](https://marketing.percy.ai/hs-fs/hubfs/Staff/charles-williams.jpg?width=280&height=280&upscale=true&name=charles-williams.jpg) | | --- | --- | | Happy New Year from Percy! We were thrilled with what we heard from clients in 2023. At the end of the day, we know it’s all about ROI! So in 2024, we're updating client case studies to quantify the Percy difference. We encourage you to take a look at the tremendous results our real estate and mortgage clients, such as [Prosperity Home Mortgage](https://percy.ai/mortgage/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV#case-studies) and [Hunt Real Estate ERA](https://percy.ai/wp-content/uploads/2023/11/Percy-Hunt-Case-Study-FINAL-11.14.23.pdf?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) , are experiencing. We're excited to see what 2024 brings and look forward to partnering with current and new clients this year and beyond. | | | ![Charles - Signature (1)](https://marketing.percy.ai/hs-fs/hubfs/Charles%20-%20Signature%20(1).jpg?upscale=true&width=460&height=106&upscale=true&name=Charles%20-%20Signature%20(1).jpg) | | | [Case Study Results - Real Estate](https://percy.ai/real-estate/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV#case-studies) | | | [Case Study Results - Mortgage](https://percy.ai/mortgage/?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV#case-studies) | | ## What We Expect in 2024 | At Percy, we are optimistic for the 2024 trends and market expectations! Here are some potential developments that could shape the real estate industry: 1. Technological Integration: The use of technology in real estate will continue to grow, with artificial intelligence, virtual reality, and augmented reality playing increasingly significant roles. These technologies may be utilized for property tours, home staging, and even project planning and design. 2. Remote Work Impact: The adoption of remote work continues leading to changes in housing preferences. People may prioritize homes with dedicated office spaces, flexible layouts, and access to high-speed internet. 3. Urbanization and Suburbanization: The ongoing urbanization trend is expected to continue, particularly in emerging market economies where buyers desire to be less dependent on private cars, opting instead for walking, public transportation, and ride-shared vehicles. Interestingly, there may also be a rise in suburbanization, as people seek larger properties and less densely populated areas for a better work-life balance. 4. Co-living and Shared Spaces: The popularity of co-living spaces, where residents share communal living areas while having private bedrooms, could continue to grow. These shared spaces cater to younger generations and provide affordable and flexible housing options in prime locations (very frequently in an urban environment). 5. Real Estate Investing: Real estate investment opportunities are likely to evolve, with alternative investment models gaining popularity. Crowdfunding and fractional ownership platforms might become more prevalent, enabling individuals to invest in real estate with smaller amounts of capital. It's important to note that these predictions are speculative and based on Percy’s observations. The future of real estate in 2024 has a long time to playout, and we are excited to see what happens! | | --- | | [![Facebook](https://marketing.percy.ai/hs-fs/hubfs/7947154/facebook.png?upscale=true&width=80&height=80&upscale=true&name=facebook.png)](https://www.facebook.com/getpercyai?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | [![Linkedin](https://marketing.percy.ai/hs-fs/hubfs/7947154/linkedin.png?upscale=true&width=80&height=80&upscale=true&name=linkedin.png)](https://www.linkedin.com/company/percy-ai?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | [![Linkedin](https://marketing.percy.ai/hs-fs/hubfs/7947154/twitter.png?upscale=true&width=80&height=80&upscale=true&name=twitter.png)](https://twitter.com/percy_ai_?utm_campaign=Percy%20Pulse%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NnbnSDouhg6gn8EeTBC0gDa9TQ3KrC8sAgTFsEmXTn5_C0XSK_p4mtjvpin-QfYmMNzLV) | | --- | --- | --- | Percy |  PO Box 2662,    Brentwood,  TN  United States |  855.928.9743  Update your email preferences  Unsubscribe